In collaboration with the City of The Hague, The Hague Street Art is currently realising the 'Tribute to The Hague Icons' project.
For this purpose, paintings are made on iconic buildings or portraits of well-known inhabitants of The Hague at five locations in the city centre. The painting on the Lucent Dance Theater is the first of the five paintings and is by far the largest painting in the series. After 2 conversations with the Nederlands Dans Theater (NDT), the artists Bier & Brood (Beer & Bread) made a design that was agreed on unanimously by all parties involved. Bringing forward Bier & Brood for this project was spot on and fully aligned with the wishes of the NDT and the municipality.
Because of the construction of the new cultural forum around the artwork, the gigantic painting is completely in sight for the coming period. The iconic building, designed by Rem Koolhaas, will be demolished in two or three years. But crumbling slowly was not an option, the building deserved to flourish once more. Currently the NDT mural is the largest mural in The Hague.
The Hague Street Art is extremely proud of the heroes of Bier & Brood who have achieved an amazing result and have been 'the talk of the town' for weeks.
Pictures: Akbar Simonse
Some fun facts about the mural:
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The design is about movement; the use of black and white creates an optical illusion that makes the painting seem to dance. The limbs between the lines complete this.
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The total size of the artwork is more than 700 m2
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Approximately 600 spray cans have been used
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The artists of Bier & Brood made the painting in only 3.5 weeks (!)
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For the highest part of the wall a telescopic boom lift of 28 meters was used, and for the lower part a folding boom lift of 18 meters high was used. After a week and a half the high telescopic boom lift was exchanged for the shorter articulated boom lift.
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There has been a lot of media attention for the process; among these were The Hague FM, the Telegraaf and the AD came by to write an article / item about the progress.
In addition, a time-lapse camera was attached which has taken pictures of the progress every 5 minutes. A montage is currently being made and will be online soon, so keep an eye on our website and our social media!
